I recently came across a great article explain when a PPC (paid per click) adverting campaign is the right internet marketing strategy to use. We typically use Google when conducting PPC campaigns for our customers.
One point that I would add, is it’s also a great way to measure the quality of a key phrase before starting an SEO marketing strategy. Search engine optimization takes time, so why spend months optimizing your website for a key phrase that doesn’t bring you the desired results.
The goal of promoting any website is to bring a targeted audience to your website and to generate quality sales leads or sell your product online. More internet traffic on your website = more sales!
I hope you find this article interesting,
Derek Diffley
We offer our internet marketing service to small and medium business throughout Quebec and Ontario. Montreal, Granby and the Sherbrooke area are our primary sectors of activity. Contact us today for a free evaluation of your internet marketing needs. 
