SEM is also known as paid search marketing, because it consists of paying for placement in search results or paying for targeting a specific demographic. Many paid search tools like Google AdWords and Facebook advertising are available.
Benefits of SEM
If your goal is to reach potential buyers with a specific offer or product or to increase your websites visibility and brand awareness; you deffenitly want to consider SEM. You will get a better visibility and increased traffic to your website with quick and measurable results.
We can find the paid search as:
Google Search
Google Display
Google Shopping
There are also other effective approaches:
Content promotion on social media
Contextual Advertising (banner ads etc.)
A successful SEM campaign requires precision and knowledge.
