By Mélissa Toutant, marketing coordinator
Influenced by the media and technology, trends in graphic design are changing rapidly. 2017 is marked mainly by a minimalist theme, as much in the colors as in the photos, from both responsive design and virtual reality. 2018 will surf the same wave, adding novelties along the way that will certainly add some punch to your web graphics. Expand your knowledge of design with these 7 graphic design trends of the upcoming year.
Results of a better conversion rate on a site inevitably is by the elimination of distractions. The user’s experience is of the utmost importance, even if it means less interaction with the slideshow (images which scroll on a homepage). Many brands use minimalist pages with unique, centered content that sets a clear, punchy message right from the start.
In addition, users are increasingly accessing information on mobile devices. If your website is not mobile-friendly, a huge problem will arise. People on mobile will be more likely to scroll on a site than click.
Internet users want simplicity. They want to quickly grasp information and perform short actions that emerge from your site. Modern titles and larger texts catch the visitor’s eye in places you want to ensure they see. The icons then illustrate the content, making it easier to interpret the requested action.
Cinemagraphs are photos where small, repetitive movements are made to create a short clip. Unlike a GIF, the photo gives more realism through its effect. They allow you to highlight and element in the image to attract attention. They can even be programmed to move when touched.
The trend of the year, vivid and electrifying colors! In recent years, websites have had neutral and standardized identities. Flash hues and tones will take over this year to give more bold and unique results.
Try a different typography! With over 815 different fonts available with Google Fonts, don’t dwell on the same old writing this year. Fonts will continuously take more and more space, sometimes abandoning images all together. They will be colorful, playful and artistic. This particularly benefits mobile devices since, regardless of the size, it does not add weight to the page, unlike images.
As there becomes more and more content online, brands need to find new ways to create unique images. What a better way than with their own authentic pictures! Although more demanding for your work team, it is much more realistic and representative of your brand.
As for the new color palettes coming up in this year’s Vogue, the famous Pantone has defined the colors that will be 2018. In short, metallic hues and neutral tones continue to be the classics while we move toward exotic and intense colors. Among others, here are the main colors that will mark the trends:
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